Which data we store and how we use it?

Bynamo AB gathers customer user data with the purpose of providing a seamless and secure service to our customers. We collect data for the following purposes:

1. To facilitate purchase transactions.
2. Through interactions with our customer care team.
3. Via our Loyalty Programs and newsletters.
4. By employing web analytics to enhance user experience.

The collected data may encompass your name, delivery and billing addresses, email address, contact numbers, and specific purchase details. For a comprehensive breakdown of the gathered information, please refer to Attachment 1.

Additionally, during your website browsing, your IP address is automatically received to aid in transmitting information that aids our understanding of your browser and operating system. This information is not linked to any personal data.

On what basis are we storing your personal data?

The European Union has established several legal bases for the storage of customer data, including lawful basis and consent. For a detailed breakdown of the lawful basis we employ for each activity linked to your communication with us, please consult Attachment 1.

How do we get your consent to use and store your personal data?

The data collected during the order placement process adheres to legal requirements.

Where necessary, and with your consent, we utilize your Personal Data to offer you information regarding products or services.

This communication can occur through various channels including email, advertisements, SMS, phone calls, and postal mailings, within the limits set by relevant laws.


To ensure the security of your personal information, we employ prudent measures and adhere to industry best practices. This safeguards your data from inappropriate loss, misuse, unauthorized access, disclosure, alteration, or destruction.

Personal data is not shared with external parties, except in the following cases:

  1. Authorities as Required by Law: We are compelled to share your personal information with third parties in compliance with applicable laws. This involves conveying information to authorities solely for the purpose of tracking criminal activities or safeguarding public security.
  2. Authorized Partners for Transaction Fulfillment: We share necessary data with authorized partners who require specific information to complete your purchase. This includes:

Our commitment is to uphold the privacy and security of your data by adhering to established standards and practices.

Are you entitled to withdraw your consent?

You have the right to retract your consent for the processing of any personal data carried out by Bynamo at any point, except in the subsequent scenarios:

1. If you currently have an unresolved matter with our Customer Care.
2. If you have initiated an order that is still pending processing and shipment.

Additionally, for all transactions, we will retain your personal data linked to the purchase for the purpose of bookkeeping.


When you visit our website, cookies are utilized. Four primary types of cookies are employed, and their purposes are outlined below:

1. Site Functionality Cookies: These cookies enable you to navigate the site and utilize features like "Add to Bag."

2. Site Analytics Cookies: These cookies allow us to measure and analyze how customers interact with the site. This data aids in enhancing site functionality and refining your shopping experience.

3. Customer Preference Cookies: While browsing or shopping on Bynamo, these cookies remember your preferences (such as language or location). This customization enhances your shopping journey, making it more seamless and personalized.

4. Targeting or Advertising Cookies: We employ AdRoll and Criteo on our online platforms and social media to deliver pertinent advertisements and optimize your experience. These cookies also regulate ad frequency and gauge the effectiveness of our marketing endeavors.

By using our site, you consent to the placement of these cookies on your device. These cookies will be accessed during your future visits to the site. If you wish to remove existing cookies from your computer, refer to your browser's "help" section for instructions on locating the cookie storage file or directory.

Please note, deleting or disabling future cookies may impact your user experience, potentially limiting your access to certain site functions. This could impact the comprehensive Bynamo user experience that we take pride in providing to our customers.

Privacy Policy Updates

Any future revisions to our privacy policy will be disclosed on this page and/or within our terms & conditions. In cases of more pressing changes to this policy, email notifications may also be employed.


Data Storage Specification

Outlined below are the purposes behind our retention of customer data.

A. Order Fulfillment
Purpose of Data Collection:
- Delivery of ordered products/services
- Payment handling, including analysis of payment methods and credit checks
- Retrieval of customer addresses from external sources (Klarna, Collector, Paypal)
- Handling returns

Types of Personal Data:
- Name
- Contact details (address, email, phone number)
- Payment information (payment method, transaction time)
- Order details (products ordered)

Lawful Basis: Contractual Necessity
Storage Period: 7 years

B. Customer Support Ticket Management
Purpose of Data Collection:
- Communication and response to customer inquiries via email and social media
- Verification of customer identity
- Management of complaints, returns, and support requests

Types of Personal Data:
- Email address used for contact
- Correspondence between customer and customer care
- IP address, GeoIP, Shopping Cart, and browser details (only stored when contact is initiated through our online contact form)

Lawful Basis: Legitimate Interests
Storage Period: 7 years after last connection

C. Loyalty Programs & Newsletters
Purpose of Data Collection:
- Dissemination of news, discounts, event invitations, gifts, and other marketing information

Types of Personal Data:
- Email address
- Name, address, phone number
- Order information

Lawful Basis: Legitimate Interests
Storage Period: 5 years after inactivity

D. Web Analytics
Purpose of Data Collection:
- Enhancing user experience
- IP address
- Geographic location
- Time zone
- Web browser

Lawful Basis: Legitimate Interests
Storage Period: 5 years after inactivity

This data management adheres to the General Data Protection Regulation (GDPR) (EU) 2016/679. For comprehensive information on GDPR, visit their official website: here.